Believe it or not, this was my first experience with a TJ’s cereal… and I didn't even use it in a traditional manner (aka with milk). I used this product to make 3 ingredient cinnamon crunch treats and it worked out nicely! I enjoyed the price of these and how well they worked in my recipe, but I don’t know if this would be my first choice of cereal. The squares were puffed so I found them to be less crunchy and the cinnamon flavor was pretty muted. Overall, I wouldn’t pick this up for traditional cereal purposes but I would definitely use them again for my recipe!